It was a fun-filled evening, Bloggers meet arrange by Thrillophia for Sterling Holiday on 12 January 2018. The theme of the event is #HolidayDifferently. All About The Woman blog has been invited to the event. So, let’s Holiday Differently With The ‘NEW’ Sterling Resorts.
Sterling Holidays event was a brand relaunch with the concept of #HolidayDifferently with bloggers meets held by Thrillophia in Bangalore.
Mr. Peshwa Acharya, CMO of Sterling Holidays discuss the revolution in the travel industry over the years. He talks about the importance of Content Marketing in the Travel Industry. And following the same trend Sterlings comes with the concept of holiday differently aims to provide revolutionary travel services. Sterlings are not just about traveling, It’s more than that. And giving opportunities to discover a destination closer.
Mr. Anand Ramachandran (COO) shared his 37 days of Sterling’s experience.
Sterling Holidays Resorts was founded in 1986, is Indias largest holiday lifestyle company. The Company thought to bring revolutionary traveling experience. Recently it has undergone a complete revamp right from the brand identity to a new visual identity to the introduction of a mascot called Raja Rex. Furthermore, they have also introduced ‘Sterling Discoveries’ which are curated, full of surprise experiential activities as well as ‘Holiday Insurance’ which is a first in the industry.
Holiday Differently With The ‘NEW’ Sterling Resorts
Key highlights of #HolidayDifferently event –
The Sterling Team has been researching for over 2 years and notice the change in Travelers requirements over the period of time.
- New Emerging Holiday Segments: Reunions, Social Media Groups.
- Travelers are looking for Theme based holidays.
- Increase in Multiple short gateways 34%-50%.
- In Family Holidays- Individual Discoveries.
The Brand New Sterling Logo #HolidayDifferently: The Royal purple color denotes rich experience and discoveries. The Warm Red color denotes travelers desire and passion. The Bright Yellow color denotes energy of diverse places.
The New Sterling Proposition:
Sterlings Holidays introducing for the first time Travel Insurance. It becomes India’s first company to offer door to door Holiday Insurance.
- Sterling Puri gives chance to enjoy exotic destinations along with barbeque delight.
- Sterling Corbett gives you adventurous experience with comfortable tent under the sky.
- Tea Trail at Sterling Darjeeling gives you chance to explore one of the finest Tea from India.
Raja Rex is Sterling’s mascot to help discover different activities and experiences! His innocence and looks make you fell in love with him.
Sterling give opportunity 100 days of Joys to Travelers. The travelers will get a chance to enjoy these festivities during their stay at Sterling Resort.
With the Brand Relaunch from logo to Travel, Themes Sterlings bring revolutionary changes in the Travel sector. It was a great event and we got a chance to meet and discuss with extremely talented bloggers in the event. Sterling traveling strategies will definitely make a perfect Travelling Package.
The Sterlings Holiday Insurance is well appreciated, this will ensure safe and secure Journey for travelers, Now you can enjoy holiday trips tension free. It was a great opportunity from Sterling. The event has been organized at Fortune Select JP Cosmos, Bengaluru on 12 Jan 2018. The ambiance was great and comfortable. The event Includes Q & A session, Networking, and followed by Dinner. The food served was excellent. I love to explore Holiday Differently With The ‘NEW’ Sterling Resorts.
Disclosure: This post is part of Sterling Event activity organized by Thrillophilia. However, the views shared are solely from Author personal experience.
DISCLAIMER: The content in this post is purely meant for educational purpose only and not to be substituted for professional advice.
Featured P.C: Sterling