The television set, the cornerstone of the living rooms across the world, is still a go-to device for media and entertainment. However, media consumption looks a lot different than what it used to be a couple of years back. Though Broadcast TV channels have their own place in the DTH plans, the modern viewer is not satisfied with only watching TV channels. In a search for variety, the modern viewers are also looking at the OTT platforms. Thus, OTT platforms like Netflix, Amazon Prime Video, Disney+Hotstar, VOOT, Zee5, and more have established themselves in the minds of the viewers.
As such, the industry has reached a stage where both the regional channels and the OTT players are growing their content libraries to provide greater engagement. The various stakeholders in the industry have a new emphasis on understanding the audiences, and what they prefer to watch. With increasing channels, content, and platforms, consumers have a variety of options for entertainment. This shift in content consumption will keep on impacting the conventional trends of TV viewing.
In keeping with the demand of the times, one of the leading DTH service providers of the country has come up with a new bunch of offers for the audiences.
Tata Play: Bringing Together the Best of DTH and OTT
Tata Sky, one of the top DTH companies in India, has rebranded itself as Tata Play. And the name is not the only aspect that has changed for the company that has its set top boxin more than nineteen million homes in the country.
Expanding to include the OTT sector
The business interests of the company have gone beyond just DTH services. Though Tata Play started its journey as a DTH venture, it is now on its way to completely transforming itself into a content distribution company. Tata Play subscribers can now enjoy both the OTT content as well as regular TV channels, under the Tata Play Binge Combo packs. The content will be hosted through one user interface while offering the flexibility of one payment and subscription.
This all-new combo pack includes Disney+ Hotstar Premium, Hungama Play, Zee5, Eros Now, Voot Select, Voot Kids, Curiosity Stream, Shemaroo Me, Sony LIV, Netflix, among others.
Additional advantages of subscribing to Tata Play
The fact that you can enjoy the regional channels and the OTT platforms under one subscription plan is advantageous enough. In addition to that, the service visits are now free of charge. The deactivated DTH customers can also keep on recharging and get started on the platform with zero reconnection charges.
There are additional features like 4K picture quality and voice command enablement. Apart from the power of Google, you get access to an inbuilt Chromecast that lets you view the OTT content with greater clarity. The fact that there are no deactivation charges means that you are free to recharge whenever you want. On top of that, there is multiscreen access available for both OTT apps and DTH channels.
So, if you have been planning to subscribe to DTH services, Tata Play is definitely one of the best you can rely on. It is going to change and revolutionize your TV viewing experience with its new offerings.
