There is a mad rat race going on in India – almost every child in India is asked to compete with classmates, friends, cousins, so far as marks and scores and grades are concerned. Kids just slog to be in the toppers list. And, if by any chance (God forbid)the scores are not ‘acceptable’, they are exposed to all kinds of censures, worst of all parental ones. Sad but this is the true depiction of a lot of Indian home out there.
Parental expectations are increasing by every passing day and the pressure of besting the neighbor child’s success is sadly leading to depression, anxiety and, often, burnouts. That great hope of yours is just getting ready to be lost forever in the crowd, Mr./Mrs. parent. And the fault lies with you, period!
In this context here is a fresh thinking – let the child compete with himself/herself. Let them be better than themselves, as nicely depicted by the Classmate notebook brand in this new video campaign #BeBetterThanYourself
Let them grow internally, let them improve themselves every day. Rather than looking outward, encourage them to win a small battle with themselves every day. And pretty soon you will have your ward achieving what you have never even imagined.
In its new marketing campaign, brand Classmate takes on the theme “Be Better Than Yourself.” The communication is conceived to challenge long-standing and widely held assumptions on the nature of “competition”.
“Whatever your passion is, keep doing it. Don’t waste time chasing after success or comparing yourself to others. Every flower blooms at a different pace. Excel at doing what your passion is and only focus on perfecting it. Eventually, people will see what you are great at doing, and if you are truly great, success will come chasing after you.”
― Suzy Kassem
Why should you stop comparing your child with others?
The motto behind comparison is to increase competitiveness amongst children. To some extent it works and even necessary. But where do you draw the line?
Remember no two children are same, even twins have different personalities. Everyone has different interests, skills, and talents. In the same vein, the level of performance also varies from person to person. Encouraging competing with others and then making them feel bad for adverse performance can evaporate kids’ self-esteem and confidence faster than you can say ‘Sharma jikaladka’
Negative Effects of Comparing Your Child:
1) Adds to Stress: The continuous pressure of competition increases stress level and ultimately to depression symptoms like insomnia, anxiety etc.
2) Lowers self-esteem: Child will become isolated and will tend to give up early
3) Suppress Talents: If their skills are overlooked and considered useless, they will stop doing it.
4) Distances from parents: The gap will become distance and distance becomes chasm if parents keep at nagging their kids basis their peers grades.
How to encourage your child to chase his or her future self:
Encouraging your child to look inward rather than outward to better themselves is perhaps the best gift you can give to your child. This brings me back to the Classmate video and the thought behind it. Here is a summation of what the narrative stands for:
Admittedly, it is a concept born from a societal truth.
Children, through school and college, are almost always compared with others – their classmates and peers. And in an achievement-oriented society like ours, they are conditioned to perceive “others” as competition.
“Be Better Than Yourself” kicks off a crusade against such a prevailing view, and how it shapes the kids as they grow up. The campaign is designed to encourage the consumer to chase his or her future self. To set only their personal values and ambitions ahead of them. And to be judged only on their own metrics, not anyone else’s.
It reminds the consumer that the rise to the top is a battle against oneself, and a journey with others. In this regard, it is much more than a marketing campaign. It is a social drive.
Motivate your child to set personal goals and sit with them to chalk down the path to achieve them. Judge them only on their own performance over a period of time and don’t compare with others. The battle is against oneself and others are companions in this journey.
In many ways this video is start of a social drive. It revolves around thought-shifting and culture-changing exercise aimed at moving perceptions on both education, and its real purpose. It strives to instill the thought of besting oneself, by every passing day, with every passing effort.
Remember, no one is perfect on this earth. Everyone is unique in their own way. The destiny has different life challenges, achievement in store for everyone. And if parents motivate the child to “BE BETTER THAN YOURSELF” nothing can stop them.
Disclosure: Sponsored*. The views shared are solely Author only. The author doesn’t claim to be a counseling expert.
DISCLAIMER: The content in this post is purely meant for educational purpose only and not to be substituted for professional advice.
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